Wonder what the difference is between all the potential audience types on Facebook? You can create custom audiences, lookalike audiences, used saved audiences and more. What will give you the best ROI? Let’s discover how to create audiences and when it’s appropriate to use certain audiences depending on what you’re advertising. According to socialmediaexaminer.com, “custom…
Product Review: Chill Out with Herbs4Horses.com
There’s a horse we somewhat consider a rescue in our barn; she came to us as a hot-headed mare who was used to run barrels at upper levels. Her backstory includes top-notch breeding with lines showing gaited horses, and she was initially trained as a competitive driving horse. She was passed along from owner to…
Out and About: Charles de Kunffy Clinic at Riveredge
Charles de Kunffy, classical dressage master, is well known for teaching riders how to connect with their horses in order to bring out top-level performance and responsiveness. I had the chance to audit a clinic taught by this dressage legend at the beautiful Riveredge facility in Chesapeake City, MD, and by simply observing his instruction…
Three tips to get your SEO performing better NOW
We keep stressing how important it is to pay attention to your SEO (aka search engine optimization) strategy. It’s usually a work in progress and you have to continuously keep at it, especially in the ever-evolving world of equine businesses. So, why may it not be working for your even though you put time into…
Product Review: The best shedding blade that ever existed… SleekEZ!
Ahh spring is in the air. If you have horses, it’s also known as the season of mud, dusty hay, occasional flies, plenty of frogs, and endless days of being covered in horse hair from head to toe. How many of you have found horse hair in your teeth at the end of a day…
Product Review: Sleazy Sleepwear™ Lycra Zipper Stretch Hood
I have a beautiful palomino mare – think of the horses you’d see in movies and on t.v. like the fabulous Trigger ridden by Roy Rogers. She’s that caliber of breeding and beauty. She has a luxurious white mane that reaches down past her neck – and she LOVES to rub it off. Argh! Between…
Product Review: 10 Below… and my fingers aren’t quite freezing
I love SSG gloves. They’re a leading brand in the equestrian world, and growing up in the racing industry, my parents always wore SSG’s while training horses. One of my first pair was a yellow and black set of mesh riding gloves (hey it was the late 1980’s and everything was neon yellow) and I…
Equine Business Spotlight: Farrier, Trainer, Trick Rider, Mom… what can’t she do?
Kirsten Willey has established herself as a top notch horsewoman on the eastern shore of Maryland and beyond, and she is well versed in high school dressage, driving, vaulting and more. Not only does she ride and drive, she also teaches lessons, starts young horses, has a growing farrier business, is a fine artist and…
Equine Business Spotlight: Pierucci Dressage, a mother-daughter team
Pati Pierucci has been involved in the horse world for as long as she can remember, and she has been able to develop a prestigious career as both a rider and trainer. Pati, who rides and trains at FEI level, has earned several victories at Grand Prix level. Most notably, she was long listed for…
Product Review: Horseware Ireland Long Country Boot
There are so many options when it comes to footwear for equestrians, and this time of year it’s imperative to keep your feet warm and dry not only when riding, but especially when working around the barn. You’ve surely seen some variation of the trendy knee high brown boots all the equestrian gals have been…