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Why Hiring a Subject Matter Expert in the Equestrian Industry is Crucial for Your Digital Marketing Needs

The equestrian industry is a unique and complex one, with its own set of challenges and intricacies. When it comes to promoting your equestrian business online, it’s crucial to have a subject matter expert by your side. This expert can help you navigate the complexities of the equine industry and create digital solutions tailored to…

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Your Equestrian Trademark

by Jo Belasco, Esq. Business reputation is important in the horse world. It can literally make or break a business. One of the best ways to protect that reputation is by registering your equestrian trademark. Before I go into the legal discussion, I want to share a story about an equine business that could have benefitted…

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Creating Profitable Facebook Audiences for your Equine Biz

Wonder what the difference is between all the potential audience types on Facebook? You can create custom audiences, lookalike audiences, used saved audiences and more. What will give you the best ROI? Let’s discover how to create audiences and when it’s appropriate to use certain audiences depending on what you’re advertising. According to socialmediaexaminer.com, “custom…

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