Blog

What exactly is interactive marketing? What about interactive marketing for equine business? Think about websites you may visit, and after you click on a certain product, there is a pop up showing another item “you may like”. Or, if you’re endlessly scrolling through horse products on Amazon (not guilty) and click off without purchasing anything,…

by Jo Belasco, Esq. Business reputation is important in the horse world. It can literally make or break a business. One of the best ways to protect that reputation is by registering your equestrian trademark. Before I go into the legal discussion, I want to share a story about an equine business that could have benefitted…

Wonder what the difference is between all the potential audience types on Facebook? You can create custom audiences, lookalike audiences, used saved audiences and more. What will give you the best ROI? Let’s discover how to create audiences and when it’s appropriate to use certain audiences depending on what you’re advertising. According to socialmediaexaminer.com, “custom…

COVID19 is hitting everybody very hard right now. If you own horses or are a horse professional, there are specific legal issues related to the virus you should be thinking about. I wrote “Horse People, Don’t Panic: COVID19 Legal Issues for the Horse Community” as a free PDF that looks at some of the most…

A picture is worth a thousand words, or so the saying goes. Capturing monumental moments, especially in an equestrian’s career is a highlight that riders never tend to forget. The perfect jump, piaffe, or cross-country finish are feelings and memories that riders will keep safely locked away as minutes from their own personal “hall of…

One of the ultimate terrors of being an equestrian is the risk of sudden and unpredictable colic. The stories are all too common of riders who horses who lose in the blink of an eye due to an unforeseen circumstance that were beyond their control. It’s a fear many riders try to ignore and hope…

Lately, photo rights at horse shows have been a hot topic of discussion. For any small business owner, understanding laws regarding ownership and rights regarding services, ideas, images, trademarks and copyright can be really confusing.  And in the internet age, when social media and digital marketing is so key to branding and promotion, these issues…

This month, we want to catch up with another incredible Equi-prenuer with whom we’ve previously connected.  Liv Gude is the force behind Proequinegrooms.com– a truly incredible resource for any horse enthusiast, amateur or professional.  Gude is a tenacious and dedicated content producer, businesswoman, horse lover, and humorist.  Her site is a remarkable resource for any…

The Oregon High Desert Classic took place the last two weekends in Bend, Oregon.  A picturesque town, it’s a great place to host a horse show. The weather was perfect, warm but dry, and sunny through both weeks.  It’s held at JBarJ Youth Ranch, just 10 minutes away from downtown. We hung out at the…

We are in the midst of show season. Which, in the middle of summer, means keeping ears, whiskers, and feathers trimmed. It’s important to have good quality clippers on hand to keep up with all the grooming.  When I’m showing, I like to have a set of clippers that are uncomplicated for quick touch-ups, and…