Your Equestrian Trademark

by Jo Belasco, Esq. Business reputation is important in the horse world. It can literally make or break a business. One of the best ways to protect that reputation is by registering your equestrian trademark. Before I go into the legal discussion, I want to share a story about an equine business that could have benefitted…

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Creating Profitable Facebook Audiences for your Equine Biz

Wonder what the difference is between all the potential audience types on Facebook? You can create custom audiences, lookalike audiences, used saved audiences and more. What will give you the best ROI? Let’s discover how to create audiences and when it’s appropriate to use certain audiences depending on what you’re advertising. According to socialmediaexaminer.com, “custom…

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