Your Equestrian Trademark

by Jo Belasco, Esq. Business reputation is important in the horse world. It can literally make or break a business. One of the best ways to protect that reputation is by registering your equestrian trademark. Before I go into the legal discussion, I want to share a story about an equine business that could have benefitted…

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The Growth of an Equine Nonprofit: Stable-Spirit

When I was living on the Gulf Coast of Texas, I had the wonderful opportunity to work with a talented woman named Katie Durio, a Licensed Master Social Worker. She had recently retired from 29 years from the Jefferson County Juvenile Probation Department. Katie started out working with the Runaway and Truant cases and eventually…

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Equestrian Businesswomen

2019 Equestrian Businesswomen Summit

 #EQBS On January 9th, the first ever Equestrian Businesswomen Summit took place in West Palm Beach, Florida. It consisted of an action-packed day with some of the most notable businesswomen in the industry; from social media gurus to self-made entrepreneurs, there was something for everyone who attended. The summit was held at the Palm Beach…

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Creating Profitable Facebook Audiences for your Equine Biz

Wonder what the difference is between all the potential audience types on Facebook? You can create custom audiences, lookalike audiences, used saved audiences and more. What will give you the best ROI? Let’s discover how to create audiences and when it’s appropriate to use certain audiences depending on what you’re advertising.   According to socialmediaexaminer.com,…

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