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How does an aspiring non-profit organization go from one boarded horse and 4 kids to a thriving and growing 29-horse equine-assisted therapy operation on 60 acres? Ask Nancy Krenek, CEO and founder of R.O.C.K, or Ride On Center for Kids, in Georgetown, TX.  She will tell you it’s about finding the right team, serving your…

I recently moved across the country, and when I got settled into my new home, I wanted to find horse shows or other equine events where I could get to know the local equestrian community.  So, I did what any modern human would do nowadays… I asked Google. Of course, there were endless search results,…

by Shannon Galvin of Shannon Galvin Insurance Agency Hazards are conditions that create or increase the risk (chance) of injury to people, the horse, and property. At equine events in particular, hazards are common.  However, if those hazards are well- understood, they can be controlled. Controlling equine hazards reduces the likelihood of injury. Some hazards…

About a year ago, a learned about a new line of breeches.  I lived in Texas, and as you can imagine, it’s hot- like, spent-all-day-bathed-in-sweat-and-gasping-for-water hot. For those of us riding and working in the barn all day, we are desperately seeking apparel that allows us to be more comfortable. So when I heard about…

When people think of non-profit organizations and fundraisers, we don’t usually think of horse shows. We think of candy and t-shirt sales, maybe a silent auction. However, for 30 years, J Bar J Youth Services of Oregon has, very successfully, made a horse show their main annual fundraiser.  In fact, it’s the biggest horse show…

Tim “The Clipper Guy” Gaskell is a force of nature in the equine industry. From winning the $1000 Groom’s Class at WEF a few years ago, to becoming a big-time social media influencer, to making a name for himself as a clipping and grooming expert, Tim is well-versed at marketing his skills. Any given day…

Charles de Kunffy, classical dressage master, is well known for teaching riders how to connect with their horses in order to bring out top-level performance and responsiveness. I had the chance to audit a clinic taught by this dressage legend at the beautiful Riveredge facility in Chesapeake City, MD, and by simply observing his instruction…

Spring has sprung with the beginning signs of warmer weather approaching. For every horse owner, the ability to spend extended time in the saddle or at the barn is a reason to celebrate after the long, cold, and dark winter. It also means fresh green grass. Horses are built to eat and graze for extended…

Just like any other business, Equestrian businesses need to know what their audience is seeking, and the way they are seeking it.  One of the most important components of digital marketing is understanding your audience. You may know horse people, but you have to know why people are phrasing questions when they are typed into…

Truth be told, I resisted buying these for a while. They are, by and large, some of the most expensive polo wraps readily available. I’ve tried them all though, and eventually, decided that I had to know if these Equifit T-Sport Wraps were worth the $94 price.  I’ve now owned them for over a year,…