If you’re in the horse business, sell products or horse services on the east coast, then The Horse World Expo in Harrisburg, PA is the place to be. What a phenomenal display of quality horse products. The venue had both brands we use and recognize, to new exciting brands with new solutions and amazing potential.…
Three tips to get your SEO performing better NOW
We keep stressing how important it is to pay attention to your SEO (aka search engine optimization) strategy. It’s usually a work in progress and you have to continuously keep at it, especially in the ever-evolving world of equine businesses. So, why may it not be working for your even though you put time into…
Product Review: The best shedding blade that ever existed… SleekEZ!
Ahh spring is in the air. If you have horses, it’s also known as the season of mud, dusty hay, occasional flies, plenty of frogs, and endless days of being covered in horse hair from head to toe. How many of you have found horse hair in your teeth at the end of a day…
The Growth of an Equine Nonprofit: Stable-Spirit
When I was living on the Gulf Coast of Texas, I had the wonderful opportunity to work with a talented woman named Katie Durio, a Licensed Master Social Worker. She had recently retired from 29 years from the Jefferson County Juvenile Probation Department. Katie started out working with the Runaway and Truant cases and eventually…
Product Review: Sleazy Sleepwear™ Lycra Zipper Stretch Hood
I have a beautiful palomino mare – think of the horses you’d see in movies and on t.v. like the fabulous Trigger ridden by Roy Rogers. She’s that caliber of breeding and beauty. She has a luxurious white mane that reaches down past her neck – and she LOVES to rub it off. Argh! Between…
How to Write an Equestrian Blog with great SEO
You’ve seen and read other blogs by now- probably about all types of subjects. Perhaps you’ve admired pieces by other equestrians and realized you too, have something to say. Start thinking about how YOU would do it- because this is all about you. Your voice, and your unique perspective. It’s also about all of us-…
2019 Equestrian Businesswomen Summit
#EQBS On January 9th, the first ever Equestrian Businesswomen Summit took place in West Palm Beach, Florida. It consisted of an action-packed day with some of the most notable businesswomen in the industry; from social media gurus to self-made entrepreneurs, there was something for everyone who attended. The summit was held at the Palm Beach…
Equine Business Spotlight: Dr. Beverly Marr’s Mission to Improve Rider Posture
Inspiration Posture is one of the most important elements as an equestrian. It is one of the defining aspects of helping us stay upright and mounted on our horses. Without good posture, many of us would be sniffing up dirt out in the fields or in an arena. Dr. Beverley Marr, an avid equestrian since…
Product Review: 10 Below… and my fingers aren’t quite freezing
I love SSG gloves. They’re a leading brand in the equestrian world, and growing up in the racing industry, my parents always wore SSG’s while training horses. One of my first pair was a yellow and black set of mesh riding gloves (hey it was the late 1980’s and everything was neon yellow) and I…
Equine Business Spotlight: Farrier, Trainer, Trick Rider, Mom… what can’t she do?
Kirsten Willey has established herself as a top notch horsewoman on the eastern shore of Maryland and beyond, and she is well versed in high school dressage, driving, vaulting and more. Not only does she ride and drive, she also teaches lessons, starts young horses, has a growing farrier business, is a fine artist and…