Instagram has recently launched their own version of TV services, rivaling YouTube. On June 20th, Instagram announced it will begin allowing users to upload videos of up to one hour in length, up from the previous one-minute limit. This feature is called IGTV. IGTV major differences from YouTube are: The IGTV video display will be…
How to Make Sure Your Email Marketing is GDPR Compliant
Last month, we talked about what GDPR law was and what you needed to do as a business owner in order to comply. This month, we are going to explain how to make sure your email marketing is in agreement with GDPR. Please note, these steps SHOULD be done if your business is in Europe or…
8 Ways to Protect Your Horse Business from Disallowed Losses
By: Caitlin Oestreich, MPA Disclaimer: the information in this article is meant purely for informational purposes and is not intended to be a substitute for legal or professional advice. This article is the sole opinion of the author. Please consult with your local CPA to determine the best plan for your horse business. Did you…
Introducing ProEquineGrooms.com
This spring I got the opportunity to attend LRK3DE for Top Line Media Team. After visiting hundreds of vendors and introducing myself to so many new faces, TMLT is excited to be nurturing some newfound relationships! Liv Gude was manning the booth for HandsOn Grooming Gloves when I introduced myself to her. Let me begin…
6 Ways to Grow a Strong Audience on Instagram
Did you know engagement rates on Instagram are 15 times higher than Facebook and 20 times higher than Twitter? This is partly because Instagram has a higher engagement rate, since its emphasis on visual content is easier and faster for the human brain to process. Photos are a great way to generate more leads and…
What the Thoroughbred Retirement Foundation Is and Why it’s Important
The Thoroughbred Retirement Foundation (TRF) is a national effort funded by the Paul Mellon Foundation. This non-profit was founded in 2002 and their mission is to save off-the-track Thoroughbreds from tortuous slaughterhouses. During the Obama administration, the end of equine slaughter was passed in the United States. Good, right? Wrong! Instead, horses are now shipped…
Is Your Instagram Account Working for Your Equine Business?
Instagram has over 800 million monthly active users. Individuals under 25 years old spend more than 32 minutes a day on the platform, and those over 25 spend more than 24 minutes a day. These numbers demonstrate that Instagram should be a key online tool for your equine business. This article will not tell you how…
What is GDPR Law and Learn What You Need To Do
What’s scarier than getting an IRS letter? Getting a letter from Google…AHHHH, what are they saying? I don’t understand. The last few weeks, The Google Analytics Suite Team has been emailing letters to their users letting them know that on May 25th, 2018, the new data protection law goes into force. “We would like to…
Top Line Media Team at Land Rover Kentucky
The Land Rover Kentucky Three Day Event is an opportunity to behold. The horses are shiny, fit, and drop-dead gorgeous. The venue is immaculate and intimidating. And it seems that every equestrian in North America has embarked on the journey to Lexington Kentucky. This is one of the few competitions in the world that exhibits…
Online Tools for Social Media
When marketing on social media you need to have content, but more importantly, you need to have sharable content. The brands that have shareable content are the ones winning, they are the ones standing out. Being able to create some fun, shareable content will add an extra something to your online marketing plan. According to…