The Land Rover Kentucky Three Day Event is an opportunity to behold. The horses are shiny, fit, and drop-dead gorgeous. The venue is immaculate and intimidating. And it seems that every equestrian in North America has embarked on the journey to Lexington Kentucky. This is one of the few competitions in the world that exhibits elite equestrian competition and exquisite SHOPPING!
Top Line Media Team was there, represented by Lorraine and TLMT mascot Foxy. They had the opportunity to visit every attending vendor and do a little networking.
Heels Down Magazine is looking to strike up a network of equestrian marketing professionals, which Top Line Media expects to be on the forefront. Additionally, we spoke to the Patricia De Silva, owner of Heels Down magazine and EcoGold, about soliciting for sponsorships. Top riders are having a tough time executing sales for top corporate sponsorships to prove ROI. Which in turn make it difficult to obtain meaningful and mutually beneficial relationships. How do we fix this problem? Start by creating and maintaining your personal brand to create clientele loyalty. Top Line Media Team can help you with that!
Lorraine also had the opportunity to chat with the President of Fleeceworks, Judith McSwain. Their conversation revolved around how the equine product industry is changing by way of how business is conducted. More companies, such are hers, are skipping the go-between and selling directly to the consumer online rather than making small tack shops invest in inventory. TLMT can help with your online sales in this ever-changing environment, ‘thank you Amazon.’
TMLT was also able to catch up with famous Olympian, Jimmy Wofford. Lorraine is a former student of Jimmy’s. If you are ever in need of some wonderful tutelage, check out some of his books and entertaining blog posts!
If you are in need of some great deals on tack, leather goods, custom boots, and just about anything you can think of; LRK3DE is where to find that special something. Every saddle maker from Stubben, CWD, and Devocoux were there as well as other saddle sellers with a wide range of high end new and used saddles. There are supplement companies, beautiful belts, stunning boots, and to die for shad bellies…..all available to be custom made for you and your horse!
And much to the delight of Lorraine, many of theses items can be ordered with a little bling! Or, a lot, depending on your sparkle level.
TLMT is looking forward to striking up some new found relationships with some of the vendors to help increase their brand recognition and sales. Not only that, but TMLT is also looking for riders!
In the recent wake of increasing online bullying regarding riders at DelMar and now LRK3DE, TLMT can help riders with reputation management. Contact us today to learn how we can help!