Every year the Fredericksburg Chapter (VADAF) of the Virginia Dressage Association (VADA) takes on the enormous task of hosting a USEF/USDF licensed dressage show. This event takes place in early September and is one of the last shows where competitors can earn final qualifying scores for GAIG’s or BLM’s. What are GAIG’s or BLM’s? In…
Sales Paddock: The App that’s Helping the Equine Marketplace Evolve
An interview with Alison Koenig, CEO In the past, buying horses was all about who you knew and what circles certain owners and trainers were associated with. Even worse, selling a horse was a challenge due to a limited reach for your target audience. However, for anyone who has bought or sold a horse in…
Equestrian Business Interview: EquestFile
Equestrians know the dilemma of preparing for a large event and how many different tasks and small details precede a show weekend. One of those tasks is making sure that all of your horse’s paperwork is together and ready to go. Almost every horse person has had that moment of realization where the horse is…
Building a Brand 101: Why a Brand is Important for your Equine Business
Think about your favorite brands. Since we’re speaking equestrian, we have Ariat, Charles Owen, SmartPak and more. Most consumers are brand loyal to at least one company, and it may not have to do with the product alone. The image created by the company, which is usually a combination of a logo, a well-written and…
You’re Fired!
By: Guest Blogger, Joyce Lewis, Safe Horse Training Today, I fired a client for the first time in my equine career. I was not upset, not emotional. I am, however, ridiculously proud of my growth in the equine training business. This client has a two-year-old orphaned Arabian gelding. He’s a beautiful, intelligent animal that I…
Is Your Website User-Friendly?
In today’s age of technology, your users look at your website to decide if you are a business they want to work with. Your business is judged on your website, so making sure it is user-friendly is paramount to the success of your business. The term “user-friendly” means your website is easy for your audience…
Rosinburg Events LLC
Rosinburg Events LLC is a small dressage horse show management business run by Janine Malone. With almost 700 show entries in 2017, the business is a well-known entity in the Virginia/North Carolina area. Malone’s background in the equine industry is extensive, and she has a lifetime’s worth of experience. She is a noted ‘R’ Judge,…
Great Meadow International 2018
What the heck is the Nation’s Cup? Everyone oohs and aahs over the top levels of their favorite sport, but many of us don’t know what is really going on. As a result, we did some digging to come up with an explanation for one of the most prestigious competitions in the world! The FEI…
7 Helpful Hints on Using IGTV
Instagram has recently launched their own version of TV services, rivaling YouTube. On June 20th, Instagram announced it will begin allowing users to upload videos of up to one hour in length, up from the previous one-minute limit. This feature is called IGTV. IGTV major differences from YouTube are: The IGTV video display will be…
How to Make Sure Your Email Marketing is GDPR Compliant
Last month, we talked about what GDPR law was and what you needed to do as a business owner in order to comply. This month, we are going to explain how to make sure your email marketing is in agreement with GDPR. Please note, these steps SHOULD be done if your business is in Europe or…