by Shannon Galvin of Shannon Galvin Insurance Agency Hazards are conditions that create or increase the risk (chance) of injury to people, the horse, and property. At equine events in particular, hazards are common. However, if those hazards are well- understood, they can be controlled. Controlling equine hazards reduces the likelihood of injury. Some hazards…
Review: Botori Breeches
About a year ago, a learned about a new line of breeches. I lived in Texas, and as you can imagine, it’s hot- like, spent-all-day-bathed-in-sweat-and-gasping-for-water hot. For those of us riding and working in the barn all day, we are desperately seeking apparel that allows us to be more comfortable. So when I heard about…
5 Ways this Non-Profit Won with a Horse Show: The Oregon High Desert Classic
When people think of non-profit organizations and fundraisers, we don’t usually think of horse shows. We think of candy and t-shirt sales, maybe a silent auction. However, for 30 years, J Bar J Youth Services of Oregon has, very successfully, made a horse show their main annual fundraiser. In fact, it’s the biggest horse show…
Tim the Clipper Guy Paves His Own Road to Success
Tim “The Clipper Guy” Gaskell is a force of nature in the equine industry. From winning the $1000 Groom’s Class at WEF a few years ago, to becoming a big-time social media influencer, to making a name for himself as a clipping and grooming expert, Tim is well-versed at marketing his skills. Any given day…
Marketing a Much Better Muzzle: GreenGuard
Spring has sprung with the beginning signs of warmer weather approaching. For every horse owner, the ability to spend extended time in the saddle or at the barn is a reason to celebrate after the long, cold, and dark winter. It also means fresh green grass. Horses are built to eat and graze for extended…
Five Tricks to Know your (Equestrian) Audience
Just like any other business, Equestrian businesses need to know what their audience is seeking, and the way they are seeking it. One of the most important components of digital marketing is understanding your audience. You may know horse people, but you have to know why people are phrasing questions when they are typed into…
Product Review: Equifit T-Sport Wraps
Truth be told, I resisted buying these for a while. They are, by and large, some of the most expensive polo wraps readily available. I’ve tried them all though, and eventually, decided that I had to know if these Equifit T-Sport Wraps were worth the $94 price. I’ve now owned them for over a year,…
Horse Business at Horse World Expo
If you’re in the horse business, sell products or horse services on the east coast, then The Horse World Expo in Harrisburg, PA is the place to be. What a phenomenal display of quality horse products. The venue had both brands we use and recognize, to new exciting brands with new solutions and amazing potential.…
The Growth of an Equine Nonprofit: Stable-Spirit
When I was living on the Gulf Coast of Texas, I had the wonderful opportunity to work with a talented woman named Katie Durio, a Licensed Master Social Worker. She had recently retired from 29 years from the Jefferson County Juvenile Probation Department. Katie started out working with the Runaway and Truant cases and eventually…
How to Write an Equestrian Blog with great SEO
You’ve seen and read other blogs by now- probably about all types of subjects. Perhaps you’ve admired pieces by other equestrians and realized you too, have something to say. Start thinking about how YOU would do it- because this is all about you. Your voice, and your unique perspective. It’s also about all of us-…