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When one thinks of horse racing, whether it’s thoroughbreds galloping over soft turf or trotters flying down a stretch of stone dust, images of established male trainers and owners may come to mind. However, horse racing is a sport that is filled with talented woman trainers, owners, jockeys and drivers, and oftentimes, the journey to…

Marketing online is essential to the health of your business, whether you specialize in the equine industry or elsewhere. Nowadays, everyone turns to their smartphone to ‘Google’ business information, and if you don’t have a strong presence online, you, unfortunately, may be overlooked. Through years of digital marketing experience, Top Line Media Team has compiled…

Every year the Fredericksburg Chapter (VADAF) of the Virginia Dressage Association (VADA) takes on the enormous task of hosting a USEF/USDF licensed dressage show. This event takes place in early September and is one of the last shows where competitors can earn final qualifying scores for GAIG’s or BLM’s. What are GAIG’s or BLM’s? In…

An interview with Alison Koenig, CEO In the past, buying horses was all about who you knew and what circles certain owners and trainers were associated with. Even worse, selling a horse was a challenge due to a limited reach for your target audience. However, for anyone who has bought or sold a horse in…

Equestrians know the dilemma of preparing for a large event and how many different tasks and small details precede a show weekend. One of those tasks is making sure that all of your horse’s paperwork is together and ready to go. Almost every horse person has had that moment of realization where the horse is…

Think about your favorite brands. Since we’re speaking equestrian, we have Ariat, Charles Owen, SmartPak and more. Most consumers are brand loyal to at least one company, and it may not have to do with the product alone. The image created by the company, which is usually a combination of a logo, a well-written and…

By: Guest Blogger, Joyce Lewis, Safe Horse Training Today, I fired a client for the first time in my equine career. I was not upset, not emotional. I am, however, ridiculously proud of my growth in the equine training business. This client has a two-year-old orphaned Arabian gelding. He’s a beautiful, intelligent animal that I…

In today’s age of technology, your users look at your website to decide if you are a business they want to work with. Your business is judged on your website, so making sure it is user-friendly is paramount to the success of your business. The term “user-friendly” means your website is easy for your audience…

Rosinburg Events LLC is a small dressage horse show management business run by Janine Malone. With almost 700 show entries in 2017, the business is a well-known entity in the Virginia/North Carolina area. Malone’s background in the equine industry is extensive, and she has a lifetime’s worth of experience. She is a noted ‘R’ Judge,…

What the heck is the Nation’s Cup? Everyone oohs and aahs over the top levels of their favorite sport, but many of us don’t know what is really going on. As a result, we did some digging to come up with an explanation for one of the most prestigious competitions in the world! The FEI…