Attention all site owners!!! Google is ready to take their demand for a safer internet a step further. If you were not affected by the January 2018 update, read information here, you will be affected this time and it will begin around mid-year (June 2018). Google wants to make the internet safer and less hackable…
8 Reasons Email Marketing Should Be Included With Your Social Media Marketing
While I was researching the equine industry… tack shops, horse training, therapeutic horseback riding, veterinarians, etc… I found that the majority of the companies had a Facebook page but not a website or other social media platforms. I also found that the companies that had higher revenue were the ones that were using email marketing,…
6 Steps for a Professionally Designed Email
Email marketing is one of the best tools you can use in getting your message to your clients. It is actually the preferred method of communication for many people and businesses. With its widespread reach and specific needs and wants for your clients, you can’t lose…or can you? Our inboxes are flooded with email newsletters…
Facebook Algorithm Change
What is Facebook Algorithm Change? In an effort to bring people closer together, to promote meaningful interaction and reduce news feed noise; Facebook announced on January 11th that they will be changing the Facebook Algorithm. This will reduce Facebook Page reach for businesses and non-profits that are simply posting about events or otherwise non engaging…
5 Tips to Market your Horse Business Online
Marketing your horse business online is a step many do not understand or want to deal with. It can seem overwhelming. You may not have any interest in marketing or you can not find the right horse person to help with the marketing. Maybe as a business owner you already wear too many hats, and…
Help! My Site is Getting a “Not Secure” Warning!
Google is at it again. Starting in January 2017, Google will show websites that use HTTP and collect passwords or credit cards with a Not Secure Warning. This is a long-term plan for Google who has been a strong advocate for the security of websites by encouraging developers to use HTTPS instead of HTTP. In 2018, they…