Email marketing is one of the best tools you can use in getting your message to your clients. It is actually the preferred method of communication for many people and businesses. With its widespread reach and specific needs and wants for your clients, you can’t lose…or can you?
Our inboxes are flooded with email newsletters every week. Many of these newsletters are never opened. So how do you make sure you get your client to open your newsletter? By making your email marketing campaigns cleverly written, personalized, designed for both desktop and mobile, and most importantly representing your companies brand.
When using an email template, the most important step is adding your BRAND to the message you are sending out. By branding your email campaign you are instilling trust and loyalty with your clients.
6 Steps for a Professionally Designed Email That Builds on Your Brand
Add Your Logo
In your email platform of choice, we prefer Constant Contact, there is a place to upload and store your logo. When doing so, make sure it either in a .PNG or .JPEG format. You will be able to change the size of the logo in this area. You should always have your logo at the top of your email. This builds brand recognition.
Customize Your Colors
Your email platform will have an option to place your colors for paragraph, backgrounds, links, and headers. Use your brand colors for these options. You will need your RGB or Hex value to add your colors. If you do not know your colors, pull up your logo in Color Cop on a PC or Digital Color Meter on a MAC. Once your logo is upload, choose the eyedropper tool and hover over the color you would like to see. The RGB numbers will follow R, G, B, and the Hex Value will start with # and follow by 6 numbers and/or letters. Place the information into your email platform.
Use Consistent Fonts
On your email platform, you will have an option to choose your fonts. If you know the fonts of your brand, change them here. If you do not know, you can ask your designer or just stick to an easy to read font. Choosing 1 or 2 fonts is the max you should use.
Everyone loves to see images. In fact, articles with images get 94% more views. When you are choosing which image to use, choose ones that are clear, crisp and eye-catching. Ones that are not stretched; the correct dimension. And whenever possible, use photos of your staff, product or loyal clients. These types of photos build your brand and create a trust for your business with your clients. Make sure the link works and is noticeable for your client to click on.
The reason you are sending out an email is to get your clients to do something. Buy a product, educate them about a service, get them to RSVP for an event/webinar… Whatever you are introducing to them, make sure you provide a way for them to get to the next step. For example, a link. This link should take the reader to the page on your website, where you make it easy to buy the product, learn about a service or RSVP for an event.
Know Your Voice
A consistent voice reflects the tone of your business. Your voice will help strengthen your brand and connect you with your clients.
Now that you have the secrets to building your brand with email marketing, you should go audit your last campaign.
- Did you use your logo? In the correct placement?
- Are your brand colors and fonts used? Are they used in the right places?
- Do you have images? Are they the correct size? Do they pull you in?
- Do you have links? Are they all clickable? Do they go to the correct page on your website?
- Is your campaign using your “voice”? Do you have a voice?
If you are looking for more help with your email campaign after reading this blog, let us know. If you need help starting an email campaign, we can do that too. Fill out the form or call us at 804.918.4981