Client Survey

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The goal of this survey is to create an understanding of what you, as the client, are looking for in the design of your (future) website. With the information you provide to us we will be able to effectively develop a website that best suits your needs.

SITE MESSAGE / GOALS
1. What is the primary message you wish to convey to your audience with this site?

2. What are your secondary objectives and overall goals you hope to achieve?

3. What goals does your company intend to reach with a new web site?


4. Who is your target audience? Is it different from your current customer profile? Describe in detail.

5. How does your company differentiate itself from competitors?

6. What are the key reasons why customers choose your company?

SITE LOOK / DESIGN / FEEL
1. What websites OF THE SAME INDUSTRY do you find visually appealing? (these may be competitors, sites by business associates, etc)? Why? (what specifically do you find catching?) (list url(s))

2. What websites of any industry or type do you find visually appealing? Why? What specifically? (list url(s))

ACTION / AUDIENCE
1. What is the primary action you wish your target user to take from the main page of your site? (examples: download, browse, move along specified path, email, order, explore, click button, call, etc.)

2. What is the primary action you wish your target user to take before leaving your site? Is it the same action? If not, describe why.

3. What elements are key items you wish to have available to the user on every page?

PERCEPTION
1. Use three adjectives to describe how your site should be perceived by the user (examples: conservative, progressive, friendly, formal, casual, serious, experts, humorous, service-oriented, professional, etc.)

2. Is this different than current perceptions of your organization/business? If so, how and why?

3. What do you feel is the biggest challenge in getting your image across to customers?

4. Describe any visual elements or styles which can be utilized from existing marketing materials or collateral.

5. How is your company currently perceived? Do you wish to carry through the same kind of message throughout your web site?

6. List URLs of sites you find compelling. What do you find the most interesting about these sites?

7. List URLs of competitor sites and briefly state what you like and dislike about their overall site.

BRANDING / CONTENT
1. Will this site utilize existing visual elements from your brand (logos, colors, photographs, other imagery)? If so, what is the source and who is responsible for providing these materials

2. Are the visual elements in digital format or will they need to be scanned and prepared for the web?

3. Will this site use existing content? If so, what is the source and who is responsible for approval? If not, will you be creating content in-house or using an outside provider?

SEARCH ENGINE TECHNOLOGY
1. Please list your key words and key phrases that your users will search on to find you.

2. We need a list of competitor or similar sites. Do a search as if you were looking for your site. What sites come up at the top of the search engines?

MARKETING
1. Briefly, what are your short-term marketing goals (in the next 2 years)?

2. How will this site help to meet your goals?

3. Do you have an existing or planned marketing strategy in mind to promote this site? If so, please, describe.

4. What do you feel is your number one business problem? (examples: change image, increased customers, promote company, et.)

CURRENT SITE (answer ONLY if applicable)
1. Do you feel your current site promotes a favorable user experience? Why? Why not?

2. What specific areas of your current site do you feel are successful? Why are they successful?

3. What shortcomings exist with the current site and what three things would you change on the site today, if you could?

Would you like a site that is responsive to any of the types of media it is viewed on?
Would you like to be able to make your own edits to your site or would you rather employ a professional to make changes as necessary?

PLEASE PROVIDE ANY ADDITIONAL NOTES/COMMENTS BELOW: